Read this if you work at a not-for-profit (NFP) organization.
At our recent not-for-profit CPE Recharge event (you can access presentations from the event here), we asked participants to identify their top three concerns. Overwhelmingly, 83% of respondents identified financial stability as their number one concern, with the remote workforce coming in second at 57%, and cybersecurity and government funding tied for third place as top concerns at the organization.
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Remarkably, these responses were consistent across NFP industry groups, including higher education institutions, social services agencies, and healthcare organizations. While remote workforce and cybersecurity concerns go hand-in-hand and are top of mind for not-for-profit leadership as organizations navigate a return to work, the renewed focus on financial stability highlights a change in focus for not-for-profit organizations.
The burden of financial stress for NFPs is not new, as this concern certainly pre-dates the pandemic, but by the end of the first quarter of 2020, many organizations had shifted away from the long-term financial stability planning to an emergency response—more immediate concerns included revenue generating and cost cutting. This shift back toward a discussion of long-term financial stability is a positive sign as organizations (and their finance departments) are beginning to pivot away from the short-time reactive response, to proactive planning for the future.
Our respondents further reported that while financial stability is a top concern, 36% were not concerned and 46% were only somewhat concerned about their organization’s financial health:
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We haven’t forgotten the 16% of respondents “very concerned” about their financial health—we are not all out of the woods yet and some industries were feeling economic tightening before the pandemic. Certain relief funding was only recently made available (we’re looking at you, Shuttered Venue Operating Grant), and there will undoubtedly be other programs over the coming year that organizations can use to bridge the funding gap in 2022. We continue to watch state and federal relief programs and our panel of COVID-19 relief program experts are here to help as you continue to navigate the requirements.
As we move away from the short-term emergency response toward more future-oriented planning, it is a good opportunity to learn the lessons from the NFPs that fared well in this time of crisis. While success and profitability have varied across the not-for-profit industry, we have found a few common themes in organizational financial success during the pandemic storm. Those organizations have:
- Explored new funding opportunities, including taking a thoughtful approach to relief programs
- Considered cash flow strategies, like non-critical expense cuts and renegotiating contracts
- Communicated their value to donors, who responded in kind
- Evaluated new strategic partnerships
- Expanded service delivery options and program offerings
- Emergency preparedness plans in place and adequate strategic reserves
While the not-for-profit CFO dream antidote for long-term sustainability may come in the form of a healthy strategic reserve, many organizations without that flexibility continued to thrive throughout the pandemic, a result of dedicated staff members and a continued focus on overall mission. COVID-19 has changed the way NFP organizations do business, and the industry is now ready to look into the future.
And we’ll be here, as will our Recharge event! If you have any questions about the various funding programs, including HEERF, provider relief funds, employee retention credit, or others, please contact the not-for-profit accounting team. We’re here to help.