As BerryDunn’s Healthcare Practice Group lead, Lisa Trundy-Whitten is closely attuned to the healthcare industry. From challenges faced by healthcare organizations to the solutions BerryDunn’s experts can provide, Lisa shares thoughtful insights for healthcare leaders.
As we begin 2026, healthcare organizations have an opportunity to reset. Several years of sustained disruption have created a transformational moment for both operational and strategic realignment. Many organizations are transitioning from a period of reactive decision-making and are now better positioned to take a more intentional, proactive approach. As healthcare leaders, you’re beginning to see opportunities to restore margin, build resiliency, and boost strategic growth.
Positive signs in the industry
While you continue to face ongoing challenges, there are encouraging signs across the healthcare continuum. Here are some examples:
- Volume stabilization is occurring in many sectors.
- Workforce shortages have declined.
- Providers and payers are strengthening financial discipline with innovation.
- Value-based pilots are growing.
- Creative employee retention programs are being implemented.
- Telehealth and Artificial Intelligence (AI) are on the rise.
Pursue near-term wins
Now is the time to re-align your clinical priorities with financial realities by:
- Reassessing your service lines
- Renegotiating payer contracts using better data
- Improving cost transparency
Instead of pursuing major changes, consider making small, intentional adjustments such as:
- Recalibrating productivity benchmarks
- Using better revenue cycle processes to reduce denials
- Improving forecasting
All of these adjustments can create near-term wins that you can leverage to build momentum early in the year.
Be intentional with your progress in 2026
The trends that have challenged the industry continue to shape what we are seeing today:
- Continued pressure on labor costs
- Regulatory uncertainty and complexity
- Ongoing scrutiny from lenders, regulators, and boards
At the same time, there is a shift toward value-based care, outpatient migration, and greater reliance on data in decision-making.
So, how do you respond to these challenges and changes? Our advice is to apply focus and discipline. By clearly defining your strategic priorities and directing funds accordingly, you can make the most of limited resources.
Harness emerging technologies
Rather than view emerging technologies like AI as optional experiments, thoughtfully embrace them as tools to boost efficiency, reduce costs, and improve care. AI can speed up revenue recovery, lower administrative burdens, improve clinical decisions, and enhance the patient experience.
Are you wondering where to start? Identify the pain points where technology can deliver value for your organization. Consider focusing on specific initiatives like optimizing your revenue cycle, forecasting, compliance monitoring, or analytics, rather than leaping into broad, less focused initiatives. Keep it simple and small when beginning. Form an AI governance committee to prioritize use cases, manage risk, and scale what works.
Sustainability often depends on making the right investments. A strategic investment in technology can lower long-term costs, mitigate risk, and enhance decision-making—all in support of your organization’s mission.
BerryDunn can help
As you look ahead in 2026, there will be challenges. Rather than letting these obstacles define you, view them as opportunities to respond with more clarity, stronger discipline, and renewed confidence. The path to your organization’s success is recognizing and understanding the financial and regulatory landscape while thoughtfully adapting and investing in your future.
If you need support, reach out to us to discuss ways we can guide you and help you improve outcomes. I encourage you to explore our comprehensive breadth of services and learn about our team of experts across healthcare practices.
Best,
Lisa Trundy-Whitten