Read this if you are working at a senior living facility.
My spouse works at an independent and assisted senior living facility and recently had talked to many residents who were expressing worry over the number of scams they were seeing. Several of the residents had, sadly, fallen victim to some of the scams. I happily volunteered to present to the residents on internet and phone safety. After the presentation and Q&A, what stood out to me was the sheer number of scams targeting seniors. Several residents had printed out the scam emails they had received, and others came to the presentation with the letters they had received in the mail. These folders were inches thick, literally hundreds of attempts to coerce them out of their lifelong savings. One resident discussed with me how she lost over $7,000 in a gift card scam. Gift cards have become increasingly popular among scammers, as they are not traceable, and the money is spent at a store as a legitimate purchase and can’t be “undone.”
One resident who fell victim to a scam noted that even the employees at the box store where she was buying the gift cards warned her that she was falling victim to a scam. First, kudos to the box store for training their employees to detect possible scams. Second, the fact that the resident didn’t heed the employee’s advice illustrates just how effective the scams are in scaring victims. A key part of these scams is to incite fear and urgency into the request so that the victims don’t have time to seek another opinion or call someone else—this tactic is effective with the elderly who may not be as familiar with how technology can be used to defraud people.
Education is the best defense to protect seniors from scams and fraud
There are many organizations that provide education to seniors and may come to your facilities to present. Additionally, the Federal Trade Commission and AARP offer excellent online resources on educating seniors. It should be a high-priority goal of any senior living organization to provide education to residents on cybersecurity and scams. Educating your residents on these topics is just as critical as providing them with healthcare and security. Here are some of the common scams seniors face and what you as providers of senior care can do to help reduce the likelihood of your residents falling victim to scams.
Online dating scams
This is increasingly becoming a popular method to defraud seniors. Senior living facilities are often full of widows and widowers who may be lonely and looking to make friends and find love. People posing as interested parties (known as catfishing) befriend the victim over email and other means, and then once gaining trust, they convince a victim to give them money for a variety of reasons, including so they can visit them or to help them as they have convinced the victim that they are in dire need of funds. Again, a popular ask is for the scammers to ask for gift cards. Victims may also be coerced into providing personal and banking information or credit cards to help buy their new friend an airplane ticket on the false premise that they will visit them.
You can ask your residents who are on dating sites to ask to talk to the person on a video chat. If there is hesitancy to this request, that can be a red flag. Employees of senior living facilities should listen to the residents and if they hear talk about buying gift cards for an internet friend, they should ask some questions and help the residents make sure the person is legit. Users should never give out personal information the people on dating sites.
Government scams
Fraudsters often pose as employees of the IRS, Social Security Administration, Medicare, or other official entities and ask for immediate payment to prevent jail time or additional fees related to the victim’s taxes, claims, or other government benefits. Victims provide their financial information only to discover later that their accounts have been emptied. These scams can come via text messages, emails, and even phone calls.
Residents should be advised that government agencies will only ever communicate (outreach) to them via the United States Postal Service or in person. Any other attempt should be considered an attempted scam. If the resident is nervous about the communication, point them to the agency’s website and give them the customer support phone number to call directly. Encourage residents to not answer phone calls from a number they do not know. Most legitimate businesses will be identified on the phone’s screen. Let them know that if the call is important, the caller will leave a voice mail. Let them know to be careful of people putting pressure on them with deadlines and timeliness, as hackers often press the issue and need immediate payment.
Tech support scams
A common scam involves having an internet pop-up on the victim’s computer screen that indicates a virus was detected and for immediate resolution to the virus, you must pay now, and an online “technician” can magically fix the problem. Attackers ask for banking information and clear out bank accounts. Seniors often respond to these as they are unfamiliar with technology and assume it is a legitimate problem.
Residents who may encounter this should be told to first just reboot the computer (the scam, of course will tell them not to). These are generally pop-ups from the internet and will go away after a reboot. Encourage residents to seek help from a family member or friend who has more experience with computers. Check the device’s anti-virus software and run a scan with the resident. Educate residents that anti-virus software will never pop up and demand money.
AI family scams
Growing rapidly in popularity, hackers use artificial intelligence (AI) to mask themselves as a relative of the target and often declare they are in trouble abroad or have been arrested and need money to get out of trouble. They often ask for money wires and/or again, gift cards. The advice to not answer a phone call you don’t recognize the number from applies here as well.
The best way to protect against this is create a “safe” word, like a pin number, that no one would know except a family member. The red flag of asking for gift cards should also be noted in the attempted scam as well. Listen to residents and pay attention if they seem stressed or mention that they have to go get cash or gift cards.
Phishing and smishing
Phishing and smishing (phishing on a mobile device via text message) deceive users into clicking on links and providing credentials or financial information.
Training residents on how to detect spam emails (just like many of us undergo in corporate America) will help educate residents on the risks of clicking on links. Like phone calls, don’t click on a link you don’t recognize. If the phishing attempt is asking for money or a payment, encourage the resident to call the customer support number on the back of their credit or debit card, and/or to manually type in the web address of their bank. Installing robust anti-virus detection and web-filtering on networks and on resident devices (if able) will also go a long way to help protect them.
The stories of deceit and fraud I’ve heard from the seniors I’ve met is both heartbreaking and alarming. It must be a critical mission of a senior living facility to educate and protect residents from these risks. Technology has dramatically improved the lives of our seniors but has also exposed a vulnerable population to a danger they may be unfamiliar with. While these tips may seem obvious to you, seniors are often not as vigilant or prepared to recognize a scam. Please use the resources available to you in your communities to educate and protect your residents.
BerryDunn can help assess your systems and networks on both the residential and business side to help provide risk mitigating strategies to further protect your residents.