This article is a condensed version of our in-depth resource Seven well-being focus areas for a resilient workforce. Download the full report, which includes additional considerations, key takeaways, and real-world best practice examples.
It's important for organizational leaders to understand that employee perspectives on well-being are constantly shifting, as are their expectations from employers. To stay competitive in the recruitment and retention of employees, employers need to stay abreast of the current well-being trends—the ones that have the potential to move the needle in creating a thriving, healthy workforce. We’ve identified and analyzed the top seven trends for 2024 that should be top of mind for employers as they think about the future evolution of their well-being strategies.
Ongoing focus on mental health and resilience
Employers can play a pivotal role in cultivating an environment that benefits the mental well-being of all employees. And just as exercising and healthy eating benefit everyone (not only those with a physical health diagnosis), programs, resources, and cultures that cultivate mental well-being can help improve overall workforce resilience. For example, an environment where there is little to no stigma around mental health challenges and where supervisors and peers respect and openly support mental health self-care will better withstand the inevitable ups and downs that every employee and workplace will experience.
Modernizing financial well-being
Financial well-being begins with a fair and competitive salary. Fair and competitive needs to account for a variety of factors—including pay equity, cost of living, health insurance affordability, and executive pay ratios. Additionally, organizations should be providing employees with the resources, education, and benefits to help manage debt levels, save for the future, and cope with financial stress.
Some ways employers are addressing these needs include expanding benefits to include personalized financial counseling, credit/debt counseling, or implementing new incentives to encourage positive financial decisions. Other popular considerations relate to easing the burden of childcare expenditures and student loan repayment. For example, the SECURE 2.0 Act allows employers to match 401(k) contributions with employee student loan repayment (among other things). For organizations where pay is a known concern, it may be time to conduct a more in-depth compensation analysis to understand gaps in employee total rewards. https://www.berrydunn.com/news-detail/secure-20-act-of-2022-introduces-key-changes-for-workplace-retirement-plans
Telling the well-being story as part of the employer brand
An employer brand is how employees and job candidates experience an organization’s mission, values, and workplace norms. Workplaces that lead with a visible emphasis on shared values (versus policies and rules) cultivate trust and belonging. Well-being programs can bring organizational values to life—particularly those related to trust, excellence, collaboration, diversity, integrity, authenticity, and work-life harmony.
Consider the existing programs, benefits, and resources as different building blocks of an organization’s well-being story. Cataloging these elements by well-being dimension (e.g. physical, mental, social, financial, and career) and by employee persona (e.g., stage of life, dependent responsibilities, nature of work responsibilities, work environment) can help build a compelling story while also revealing gaps in the well-being strategy.
Download the full report, including key takeaways and best practice examples.
Connecting well-being with other “good for business, good for people” initiatives
Leaders across industries are seeing the business case for organizational strategies around a range of topics, including employee engagement, Diversity, Equity, and Inclusion (DEI), Triple Bottom Line (e.g., Environmental, Social, Governance [ESG] and Corporate Social Responsibility), upskilling, and organizational resilience. While each topic warrants some unique considerations and tactics, there is much opportunity for coordinated initiatives that support multiple goals.
Positioning humans for success in an AI-enabled, not-so-distant future
Generative Artificial Intelligence (AI) was fresh on the scene in 2023 and is already on a fast course to disrupt many aspects of business and work as we know it. From AI-powered personal assistants to chatbots that will write programming code, articles, and resumes, many employees are looking for ways AI can save time or eliminate undesirable tasks, while leaders are looking for opportunities to increase productivity.
AI is coming in hot and presents both risks and opportunities for well-being. Organizations should be looking for ways AI can improve both personal and professional well-being for employees—alleviating aspects of work that do the least for our well-being and augmenting aspects where humans thrive.
Flexibility still in flux
Finding the right flexibility approach is key. Multiple surveys conducted in the last six months indicate return to office results have been mixed. Many leaders have not seen the hoped-for productivity gains and many have lost more employees than expected in the transition. Flexibility is not a one-size-fits all solution, regardless of industry, size, location, or workforce demographics. The best flexibility models will balance performance management with a culture that promotes belonging, development, and trust. To find that balance, organizations will be well-served to take the time to evaluate the needs of their workforce, the needs of their business, and their capability to withstand, support, and manage different flexibility models.
Recalibrating physical wellness
While employers have limited control over personal well-being behaviors (and rightly so), there are steps organizations can take to set up employees for positive health outcomes. Free or low-cost healthy food, yoga classes, on-site fitness centers, and gym membership reimbursements are all fantastic benefits that will resonate with many employees and will also help set a tone that your organization values health. However, think of these as added perks. Most employees want to make healthier choices. It is not the organization’s responsibility or prerogative to convince them to be healthier, but an organization can take steps to make the healthiest choice the easiest and/or most affordable choice. The best way for an organization to support physical well-being is to remove barriers.
While it may be unrealistic to address all seven topics for your workforce, the key to being successful in 2024 is to take a holistic approach to well-being in the workplace. Leaders who recognize well-being’s broad impact and connection to other initiatives, and employ a strategic approach that considers how culture, programs, resources, and benefits work together, will be best positioned in creating a thriving workforce.
Download the full report, including key takeaways and best practice examples.
About BerryDunn's well-being consulting practice
BerryDunn partners with organizations to create work environments where business success and personal growth coexist, and where people are confident knowing their workplace positively contributes to their physical, mental, financial, and social well-being. We take a detailed approach to well-being, considering the whole person and the work environment to design well-being programs that are inclusive, equitable, and integrated into the way people work. Learn more about our well-being team and services.