Employee retention is crucial in construction, where turnover can delay projects, increase training costs, and reduce efficiency. Statistics show that turnover in construction is approximately 21.4%, and with the industry facing an estimated labor shortage of 430,000 workers as of 2023, retaining skilled workers is vital. Here, we’ll look at proven strategies, backed by industry data and case studies, that small to medium-sized construction companies can use to reduce turnover and improve employee satisfaction.
1. Understand the root causes of turnover
In construction, common reasons for turnover include physically demanding work, extended hours, safety risks, and limited paths for advancement. According to the US Chamber of Commerce, around 89% of construction firms face labor shortages, which often places extra pressure on current workers, increasing turnover.
Best practice: Conduct an annual formal survey of employees, formally or informally, to gauge employee satisfaction and take proactive steps to reduce common causes of turnover.
Example in action: A construction company in New England makes a point to formally recognize employees who are helping make up for labor shortages to help retain those employees during tough times. Recognition can be financial, additional benefits like comp time, or non-monetary rewards like gifts or prizes.
2. Offer competitive wages and benefits
Fact: A study from the National Bureau of Economic Research found that construction firms offering a 10% increase in wages saw turnover rates drop by 15-20%. Companies that implement regular wage reviews to stay competitive report increased loyalty among workers.
Best practice: Benefits like health and wellness support also improve retention. Randstad reports that 66% of workers across industries prioritize benefits like paid sick leave and health coverage over salary alone. In construction, this can be achieved through modest investments in health incentives or wellness programs.
Example in action: A mid-sized construction company in Texas introduced a quarterly safety bonus program, rewarding employees who demonstrated excellent safety practices and accident-free performance. Within the first year, the company observed a 25% reduction in turnover, as workers felt more recognized and motivated by these benefits. In addition, incident rates decreased, reducing project delays and insurance costs. The extra wage cost more than paid for itself in time and resources spent recruiting, hiring, and training new employees.
3. Prioritize training and career development
Fact: According to the Construction Industry Institute, firms with structured onboarding and training programs experience up to 30% lower turnover. Providing safety training and mentoring programs for new hires not only reduces early turnover but builds loyalty as workers feel more supported and prepared for their roles.
Best practice: Construction firms that establish career ladders see higher retention rates. Research from the Center for Construction Research and Training (CPWR) indicates that companies offering promotion opportunities have a 24% higher retention rate than those without.
Example in action: A company in California created a “Field Leader Program,” where entry-level workers are eligible for additional training to become team leads within two years. Employees in the program reported higher job satisfaction, and the company saw a 30% improvement in their retention rate. This approach not only retained employees but allowed the company to promote from within, reducing recruiting and training costs.
4. Foster a supportive work environment
Fact: The AGC reports that companies emphasizing a positive, respectful team culture experience a 15% improvement in retention. Employees who feel respected and included are more likely to remain, as a supportive environment can offset demanding job conditions.
Best practice: Companies that regularly check in with employees—whether through surveys, performance reviews, or informal feedback sessions—experience better engagement. According to a Gallup study, companies that implement regular feedback sessions reduce turnover by up to 14%.
5. Recognize and reward hard work
Fact: The Society for Human Resource Management (SHRM) reports that companies with structured recognition programs see a 31% decrease in voluntary turnover. For construction firms, rewards can include simple recognition tactics, such as monthly shout-outs for high-performing workers or project completion bonuses.
Best practice: Recognizing anniversaries or successful project completions can boost morale. Research shows that employees who feel valued are up to 28% more likely to stay with a company.
Example in action: A company implemented a “Milestone Recognition” program that celebrates project completions with team lunches and small bonuses. As a result, they saw employee morale and retention rates improve by 20% over two years. Employees cited feeling “seen” and appreciated as a primary factor in their decision to stay with the company.
Read more best practices for workforce well-being in the construction industry.
Investing in retention strategies tailored to the construction industry benefits both the workforce and the business. Companies that prioritize competitive wages, career development, and employee recognition can reduce turnover, cut costs, and build a committed team ready to drive projects to success. At BerryDunn, we take a comprehensive approach to our workforce and well-being work, considering how business needs, organizational capacity, and the employee experience work together to drive your business forward. Learn more about our team and services.